Privacy Policy — Midlife Truth LLC

Last updated: December 2025

Midlife Truth LLC (“we,” “us,” “our”) operates https://midlifetruth.com (“the Site”). We are committed to protecting your privacy and being transparent about how we collect, use, and safeguard your information.

This Privacy Policy applies to all visitors, users, and anyone accessing the Site.

Who We Are

Our website address is: https://midlifetruth.com.
Midlife Truth LLC is a media and informational content company based in Houston, Texas, USA.

Information We Collect

1. Information You Provide Directly

We may collect:

  • Contact form submissions (name, email, message)
  • Email subscription information (if enabled)
  • Comments you leave on posts
  • Any user-generated content you intentionally submit

When visitors leave comments, we collect:

  • Information shown in the comment form
  • IP address
  • Browser user-agent string (for spam detection)

If you use Gravatar, an anonymized hash of your email may be provided to Gravatar to display your profile image. Gravatar’s privacy policy: https://automattic.com/privacy/

2. Information Collected Automatically

We automatically collect certain information whenever you access the Site, including:

  • IP address
  • Device type
  • Browser type
  • Geographic region
  • Pages visited
  • Referring URLs
  • Time spent on pages
  • Click behavior
  • Cookies and tracking identifiers

This occurs through:

  • Google Analytics
  • WordPress/Astra plugins
  • Server logs
  • Affiliate tracking technologies (e.g., Amazon Associates)

3. Media Uploads

If you upload images to the Site, avoid including embedded EXIF GPS location data. Visitors may download and extract location data from images.

Cookies

We use cookies to enhance site functionality, analyze traffic, support login features, and track affiliate clicks.

Examples include:

  • Comment cookies: Store name/email/website for convenience. Lasts one year.
  • Login cookies: If accounts are enabled, login cookies last up to two weeks.
  • Screen preference cookies: Save your display settings.
  • Editor cookies: Non-personal cookie storing post ID when you edit/publish. Expires in one day.
  • Analytics cookies: Used to measure traffic and behavior.

You may disable cookies via your browser settings.

Embedded Content from Other Websites

Articles may include embedded content such as:

  • YouTube videos
  • Social media posts
  • External articles
  • Images

Embedded content behaves exactly as if you visited the other website directly. Those platforms may collect data, use cookies, or track your interactions according to their own privacy policies.

Affiliate Disclosure

Midlife Truth LLC participates in affiliate programs including, but not limited to:

  • Amazon Associates Program

Clicking an affiliate link may result in our receiving a commission at no additional cost to you. Affiliate networks may use cookies or tracking technologies to credit referrals.

Who We Share Your Data With

We may share your information with:

  • Service providers such as Hostinger, WordPress plugins, analytics platforms, and spam detection tools
  • Affiliate networks such as Amazon
  • Email service providers (if used)
  • Legal authorities when required by law

If you request a password reset, your IP address will appear in the reset email.

We do not sell your personal data.

How Long We Retain Your Data

We retain personal information only as long as necessary for the purposes described in this policy or as required by law.

  • Comments: Retained indefinitely to recognize and approve follow-up comments.
  • User accounts (if enabled): Stored until deleted by the user.
  • Analytics data: Stored for approximately 26–38 months depending on provider settings.
  • Affiliate tracking data: Retained under affiliate network policies (e.g., Amazon).
  • Contact form submissions: Typically retained up to 24 months.
  • Security logs: Retained as long as needed to protect the Site.

When data is no longer needed, we securely delete or anonymize it.

Your Rights Over Your Data

You may request to:

  • Receive an exported file of personal data we hold about you
  • Correct inaccurate personal information
  • Delete data we hold about you (subject to administrative, legal, or security exceptions)
  • Opt out of certain cookies or tracking technologies

To exercise your rights, email us at: help@midlifetruth.com

Where Your Data Is Sent

Visitor comments may be checked through automated spam detection services. Analytics data may be processed on servers located outside your geographic region.

Children’s Privacy

Our Site is not intended for children under age 13. We do not knowingly collect or store personal information from children.

International Visitors

If you access the Site from outside the United States, you consent to your data being transferred to and processed in the U.S.

Security

We use commercially reasonable administrative, physical, and technical safeguards to protect your information. While no system is perfectly secure, we work to minimize risks.

Changes to This Policy

We may update this Privacy Policy periodically. The revised version will be posted on this page with an updated “Last Updated” date.

Contact Us

Midlife Truth LLC
Houston, Texas, USA
Email: help@midlifetruth.com

Disclaimer

All content on this Site is for informational purposes only and is not legal, medical, or financial advice. Always consult a qualified professional before taking action.

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